The first prize winner at the competition for the logo design of the American Chamber of Commerce in Croatia. The concept of the entire visual identity is based on the integration of American and Croatian heraldic elements of recognition. Croatian code is defined by the red square, derived from the matrix of the historical Croatian crest ; a common symbol for Croatian national identity. America is presented through the basic mark of the American flag; blue square and white star in the negative space, which further emphasizes the static character of the entire structure.
...and the sketch for the concept..
